Wednesday, 23 January 2008

What is this blog about?

In my rush to tell the world that Ginormous is a word i have forgotten to mention what this blog is about and who I am.

I work in advertising and my main interest is the fantastic internet.

Tomorrow is a problem because the internet is growing far too fast for many people to keep up. This is not the fault of the online guys and gals that are pushing stuff forward, but rather a failure of individuals to actually want to know more and find out more.

In the industry our advertising is targeted towards this is a particular problem. Many of them simply cannot give two hoots about the advantages of the internet. This on its own sounds like no big deal, however, i believe it reveals an underlying problem - the lack willing or want to change!

Ok so if somethings not broken don't fix it - but if that something does not have a backup plan then what happens when it does break? What will happen to the business? The lives of the people employed by the business? The customers of the business?

If it is not broken then analyze it, is there a better option?.... have a back-up plan for it... be open to new ideas for it.

If something is not broken then it probably will soon - it is just a matter of time, so Lady's and Gentlemen - Yes, Tomorrow is a problem, it wasn't broken yesterday but it is today!

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