The New York Times has a story today about the jobs cuts and shenanignans affecting the Newspaper industry.
The question has to be asked though, how did they not see it coming?
Everyday some old person dies - that in itself is not the issue, (unless it was your relative, sorry), but what is the issue is that these older folk are still of the Newspaper age - to whom the Sunday paper IS Sunday, not just something to pass time with.
But nowadays that's not the case. I attempted this week to introduce my father to online newscasts and T.V.O.D. (T.V. on demand)
This was to stop him watching the news when we were having tea - Why is this such an issue?
Well by the time i am having dinner i have already seen the morning news bulletins (Vista Sidebar RSS, 'Vista update coming soon') I will have also had the BBC up on screen all day and probably watched the News on the "BBC iplayer" which is rather fantastic.
But there it is - I am now almost completely "Newsed Out" why do i need to bother to get out of my chair and head to the shops to get a newspaper?
I get a more focused analysis on specialist websites than i do through a paper - News that i want, when i want it.... well done there internet?
If I were one of those sitting there wondering how to improve my newspaper I would simply do one thing - jack-it-in, save thousands on production costs and production staff costs and shift everything online and work on attracting advertisers and attracting users to buy from your advertisers.
I sure hope though that this effect won't trickle down into magazines. Surely it won't will it? i mean the internet isn't that good - oh shit we're screwed
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